Online coupons, like rebates, are tricky for retailers and consumer product manufacturers. If they aren’t careful, clever shoppers can go too far and abuse their system fraudulently.

With printed coupons, the limitations are fairly obvious. With online coupons however, the sky is the limit as they say.

For example, this story, while I am pleased that the DMCA wasn’t enforced, shows how online coupons can be taken advantage of:

Coupon Hacker Defeats DMCA Suit

Read more about the DMCA and related topics at Informed Licensing.